Product Opportunity Assesments

The design and reliability of your market research data collection translates to the level of market understanding about the position of a medical product or opportunity.

BioTrak provides insights into product definition, user needs and opportunities, product positioning, and market sizing using our innovative market research methodologies. BioTrak facilitates the development of a successful product strategy and brand management by considering multiple factors that will impact adoption from the initial product launch to successful product line expansions. A research study may include product definition, unmet needs and opportunities, follow-on applications or indications, practice patterns, reimbursement, competitive environment, pricing, positioning and promotion. Stakeholders can encompass healthcare professionals, pharmacists and patients.

BioTrak’s market research services for product opportunity assessments include:

  • One-on-one interviews (qualitative and quantitative)
  • Surveys (qualitative and quantitative)
  • Focus groups
  • Multivariate analysis such as conjoint and discreet choice designs
  • Forecast modeling techniques

Please refer to our capabilities presentation for an example of our “ground up” modeling techniques.

Capabilities Presentation

Contact BioTrak for a free consultation on research design and strategies that could best answer your market questions. Please email us at contactus@biotrak.com or call 760.448.4820