Product Opportunity Assesments
The design and reliability of your market research data collection translates to the level of market understanding about the position of a medical product or opportunity.
BioTrak provides insights into product definition, user needs and opportunities, product positioning, and market sizing using our innovative market research methodologies. BioTrak facilitates the development of a successful product strategy and brand management by considering multiple factors that will impact adoption from the initial product launch to successful product line expansions. A research study may include product definition, unmet needs and opportunities, follow-on applications or indications, practice patterns, reimbursement, competitive environment, pricing, positioning and promotion. Stakeholders can encompass healthcare professionals, pharmacists and patients.
BioTrak’s market research services for product opportunity assessments include:
- One-on-one interviews (qualitative and quantitative)
- Surveys (qualitative and quantitative)
- Focus groups
- Multivariate analysis such as conjoint and discreet choice designs
- Forecast modeling techniques
Please refer to our capabilities presentation for an example of our “ground up” modeling techniques.
Contact BioTrak for a free consultation on research design and strategies that could best answer your market questions. Please email us at firstname.lastname@example.org or call 760.448.4820