The design and reliability of your market research data collection translates to the level of market understanding about the position of a medical product or opportunity. Our primary research methods examine clinical utility, measure awareness, and support sensitivity analysis of price or featured attributes for new and existing products and technologies.
BioTrak has become a known innovator and leader in tracking study design and execution. Our tracking studies include
- Awareness, Trial, and Usage (ATU)
- Awareness, Attitudes, and Usage (AAU), and
- Knowledge, Awareness and Behavior (KAB) studies
Please refer to our capabilities presentation for an example of our “ground up” modeling techniques.
Contact BioTrak for a free consultation on research design and strategies that could best answer your market questions. Please email us at firstname.lastname@example.org or call 760.448.4820