Articles

Abstract The adequacy of labeling for instructions, cautions, and contraindications becomes pivotal in the benefit/risk assessment of medical products. Our research using observational study designs in mock product use trials has predicted medication use error rates in the range of 40-70% for drug device combination products. Early testing of proposed labeling can identify problem areas

Eric Risen and Larry Risen, BioTrak Research Inc. December 19, 2008 ~ Market researchers commonly use a mathematical technique called intent scale translations to convert a respondent’s stated purchase intentions into actual purchase probabilities. Intent scale translations provide the researcher with an estimate of actual buying behavior and accounts for over estimation on the part